Winners of the Rolex Awards for Enterprise Named
by Bonnie Alter, London on 12. 5.08

The Rolex Awards for Enterprise are given to five Laureates who "embody the spirit of enterprise to benefit their communities and the wider world." The winners each get $100,000 to continue projects already under way and a Rolex Oyster, the world's first waterproof watch (not bad for a little extra treat). Offered in five categories: science, technology, exploration, environment and culture, they represent a range of visionary projects.
Elsa Zaldivar's houses made of recycled plastic, cotton netting, corn husks and loofah sponges are particularly ingenious. She works in the poor regions of Paraguay encouraging rural women to grow loofahs, a plant that had once flourished but had fallen out of style. First she organised the women into a co-operative; starting with a group of 16, now there are 200 growing and selling the sponges.


















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